Josh Grau (IMC04)

“The IMC training teaches you how to take a step back and look at a marketing program with a 30,000 foot view so you can ensure it’s an integrated marketing and communications approach that drives the right outcomes. The program also taught me the value of storytelling. A brand or a product is really just a name, but when you build a story around it you give people a reason to care and to buy.”

Headshot of Josh Grau.