Kelsey Kates (IMC10)

“It was my last quarter and I thought, ‘I know this stuff. I’m ready.’ But I wasn’t. It was in Strategic Planning in an E-Commerce Environment with Tom Collinger that I realized calculating lifetime value can be really messy, and good assumptions are critical. Anticipating customer demand while forecasting competitive market forces is pivotal, but it can’t always be packaged nicely into your business model. This course is a great analogy to life and the necessity of making hard tradeoffs while defining success from the start.”

Photo of Kelsey Kates with a child sitting on her shoulders.