“The IMC program has given me multiple opportunities to work directly with clients all over the world. I will never forget the brand innovation course in Santiago, Chile. We had five days to learn about challenges within the legacy organization Agrosuper, and we leveraged innovation strategies to create a short-term and long-term marketing strategy. This experience helped broaden my horizons and equipped me with the knowledge of how to develop innovation within a large static organization while sharing memories with my classmates along the way.”
