“I was extremely blessed to be taught by several outstanding professors — most notably Professor Don Schultz who became well-known as the ‘Father of Integrated Marketing Communications.’ Don’s humble, folksy ‘Okie-twang’ demeanor belied the energetic and passionate approach he brought to the classroom. Don helped me to understand much more than merely the principles and applications of IMC in building strong brands, he taught me how to think critically in approaching problem-solving from a variety of angles. I will always remember Don fondly as well as the many great friends, faculty and alumni I met during and after my Northwestern experience. #GoCats!”
