What a year at Medill, partially in person, partially virtual, my experience was for sure unusual. My favorite Medill memory is the time spent with my marketing research project group, which magically turned into (finger-crossed!) life-long friends. The challenges and opportunities we faced at IMC were incredible – smart classmates, prestigious faculty, and constant real-life challenges. All of these helped me to transition from a traditional advertiser to a data and martech enthusiast.